diff --git a/Makefile b/Makefile
index d96c461..9e531b9 100644
--- a/Makefile
+++ b/Makefile
@@ -4,6 +4,9 @@ DOCS_ASSET=src/docs/bindata.go
 SOURCE=$(wildcard cmd/paste/*.go) $(filter-out src/routes/bindata.go, $(wildcard src/routes/*.go))
 BINARY=paste
 
+VERSION:=$(shell debian/inc_version.sh -p $(shell git describe --tags `git rev-list --tags --max-count=1`))
+DATE:=$(shell date -u +%FT%TZ)
+
 define DUMMY_BINDATA
 package docs
 import "net/http"
@@ -27,8 +30,9 @@ run: $(BINARY)
 	./$(BINARY) -vv serve
 
 $(BINARY): $(SOURCE) $(ROUTE_ASSET) $(DOCS_ASSET)
-	go build "sour.is/x/paste/cmd/paste"
-
+	go build \
+        -ldflags "-X main.AppVersion=$(VERSION) -X main.AppBuild=$(DATE)" \
+      "sour.is/x/paste/cmd/paste"
 
 clean-ui:
 	rm -rf $(ROUTE_ASSET) $(DOCS_ASSET)
diff --git a/debian/Makefile b/debian/Makefile
index 618e522..9ffe8b6 100644
--- a/debian/Makefile
+++ b/debian/Makefile
@@ -1,42 +1,40 @@
 NAME=sour.is-paste
-VERSION:=$(shell cat VERSION)
-RELEASE:=$(shell cat RELEASE)
+VERSION:=$(shell ./inc_version.sh -p $(shell git describe --tags `git rev-list --tags --max-count=1`)|cut -b2-)
+DATE:=$(shell date -u +%FT%TZ)
 
 REPO_HOST="xuu@kapha"
 ANSIBLE_HOST="kapha"
 REPO_PATH="/opt/web/pub/sour.is/debian/"
 
-all: release build copy
+all: build copy tag
 
 clean:
 	rm -r BUILD/*
 
-release:
-	@echo "release version $(RELEASE)"
-	@echo `expr $(RELEASE) + 1` > RELEASE
-	git commit -am "release version $(VERSION)-$(RELEASE)"
-	git tag -a -m "release version $(VERSION)-$(RELEASE)" "v$(VERSION)-$(RELEASE)"
+tag:
+	git commit -am "release version $(VERSION)"
+	git tag -a -m "release version $(VERSION)" "v$(VERSION)"
 	git push --tags
 
 build:
-	export BUILD="BUILD/$(NAME)_$(VERSION)-$(RELEASE)"; \
+	export BUILD="BUILD/$(NAME)_$(VERSION)"; \
 	rm -rf ./$${BUILD}; \
 	cp -r ROOT "$${BUILD}"; \
-	sed -i'.tmp' "s_Version:.*_Version: $(VERSION)-$(RELEASE)_" "$${BUILD}/DEBIAN/control"
+	sed -i'.tmp' "s_Version:.*_Version: $(VERSION)_" "$${BUILD}/DEBIAN/control"
 
 	export DATE=`date -u +%FT%TZ`; \
-    export BUILD="BUILD/$(NAME)_$(VERSION)-$(RELEASE)"; \
+    export BUILD="BUILD/$(NAME)_$(VERSION)"; \
     env GOOS=linux GOARCH=amd64 go build -v -o $${BUILD}/opt/sour.is/bin/paste \
-                -ldflags "-X main.AppVersion=$(VERSION)-$(RELEASE) -X main.AppBuild=$${DATE}"\
+                -ldflags "-X main.AppVersion=$(VERSION) -X main.AppBuild=$(DATE)"\
         sour.is/x/paste/cmd/paste; \
 	dpkg -b $${BUILD};
 
 copy:
-	export BUILD="BUILD/$(NAME)_$(VERSION)-$(RELEASE)"; \
+	export BUILD="BUILD/$(NAME)_$(VERSION)"; \
 	scp "$${BUILD}.deb" $(REPO_HOST):$(REPO_PATH); \
-	ssh $(REPO_HOST) -- $(REPO_PATH)scan.sh "$(REPO_PATH)$(NAME)_$(VERSION)-$(RELEASE).deb";
+	ssh $(REPO_HOST) -- $(REPO_PATH)scan.sh "$(REPO_PATH)$(NAME)_$(VERSION).deb";
 
 deploy:
 	ansible $(ANSIBLE_HOST) -u xuu -b -m apt -a "name=sour.is-paste update_cache=yes state=latest"
 
-.PHONY: clean release build copy # deploy
+.PHONY: clean tag build copy deploy
diff --git a/debian/RELEASE b/debian/RELEASE
deleted file mode 100644
index d6b2404..0000000
--- a/debian/RELEASE
+++ /dev/null
@@ -1 +0,0 @@
-19
diff --git a/debian/inc_version.sh b/debian/inc_version.sh
new file mode 100755
index 0000000..dfd0097
--- /dev/null
+++ b/debian/inc_version.sh
@@ -0,0 +1,52 @@
+#!/bin/bash
+
+# Increment a version string using Semantic Versioning (SemVer) terminology.
+
+# Parse command line options.
+
+while getopts ":Mmp" Option
+do
+  case $Option in
+    M ) major=true;;
+    m ) minor=true;;
+    p ) patch=true;;
+  esac
+done
+
+shift $(($OPTIND - 1))
+
+version=$1
+
+# Build array from version string.
+
+a=( ${version//./ } )
+
+# If version string is missing or has the wrong number of members, show usage message.
+
+if [ ${#a[@]} -ne 3 ]
+then
+  >&2 echo "usage: $(basename $0) [-Mmp] major.minor.patch"
+  exit 1
+fi
+
+# Increment version numbers as requested.
+
+if [ ! -z $major ]
+then
+  ((a[0]++))
+  a[1]=0
+  a[2]=0
+fi
+
+if [ ! -z $minor ]
+then
+  ((a[1]++))
+  a[2]=0
+fi
+
+if [ ! -z $patch ]
+then
+  ((a[2]++))
+fi
+
+echo "${a[0]}.${a[1]}.${a[2]}"
\ No newline at end of file